Who We Are
Built on Every Event We've Delivered.
30 years of showing up on time, loading out clean, and standing behind the work. Sound & Light ATL is a metro Atlanta AV production company run by the same crew that started it — no new ownership, no rebrands, no change in who answers the phone.
How It Started
Sound & Light ATL started in 1995 with two certified audio engineers, a van full of gear, and one principle: deliver every event the way you'd want your own event delivered. That principle hasn't changed. The inventory is larger. The crew is more experienced. The events are more complex. But every technician who joins this team learns the same thing in their first week — you leave a venue cleaner than you found it, and you don't call the job done until the client agrees it is.
We didn't grow by undercutting competitors on price. We grew because clients called back, and because they sent their colleagues. That kind of growth is slow and it's earned — we'd rather build it that way than any other.
“The price we quote is the price you pay. That's not a policy we invented — it's just how honest work gets done.”
— Marcus Reid, Founder
How We Work
Every event runs the same way. We assess the venue, we quote in writing, we arrive at load-in when we say we will, and we walk through the finished setup with you before doors open. Nothing is marked ready until you've seen it and agreed. That walk-through isn't a formality — it's the whole point.
Our technicians are direct employees, not day labor. The crew you meet at the site survey is the crew that runs your event. When a production needs a licensed electrician or a specialized rigger, they're part of our team and briefed on the full scope — not a subcontractor arriving cold.
Reliable
We arrive at load-in when we say. We call before every site visit. Showing up on time is the floor, not the achievement.
Accountable
One contact number from quote to load-out. If something isn't right, the same person who made the call fixes it.
Certified
AVIXA CTS-certified engineers, licensed electricians, and fully insured. Quality work means doing it right — not doing it fast and hoping for the best.
The Team
James Tidwell
Founder & Lead Audio Engineer
35 years with Sound & Light ATL
Jamie Henderson
Production Manager
8 years with Sound & Light ATL
Sean M. Star
Lead Lighting Designer
12 years with Sound & Light ATL
Rick Sanford
Client Services & Logistics
5 years with Sound & Light ATL
Ready to Put Us on Your Event?
Tell us about your event and we'll put together a detailed production proposal — fast. You'll hear from the same person from first call to final load-out.